Reinventing Your Catering Business
Quaint, old family look, rustic, simple… these are all terms people give to a facility or a business that uses beat up restaurant equipment, furniture, and tools. Believe it or not, folks are being nice when they use these terms, but it’s not what a business wants if it is looking to grow and take on an advanced organizational reputation for bigger events and service.
The fact is, if a restaurant or catering business wants to be seen as professional and in the same arena as top grade event services, then it has to look the part. Everything from uniforms to equipment seen by customers and which the food is delivered in matters. Business marketing is not just advertising and messaging in written form; it also includes service presentation and visual cues to consumers when the opportunity is possible. And catering as about as captive an audience as one can get in the marketing world. Yet, amazingly, 9 out of 10 catering business don’t take advantage of the events they land to market further via presentation.
Trapalides can help make your catering or restaurant business a stand out in terms of equipment marketing. With access to some of the most advanced and modern restaurant equipment lines in production currently, their inventory outpaces most other competitors. The selection, quality and choice of systems give your business the flexibility to plan and integrate your marketing approach with your food delivery operations. And it’s that kind of thinking that allows certain players to move ahead and grow in the catering industry while others flounder and can only focus on breaking even.